Lazada Malaysia champions trust, authenticity and confidence through LazMall

Chief Executive Officer (CEO) of Lazada Malaysia, Kaya Qin said, the brand is focused on building a destination of choice on LazMall where consumers can feel the trust, authenticity and confidence in every purchase, aside from executing bigger campaign moments.

“2026 is about raising the standard of online shopping in Malaysia. Together with our creators, brand partners and sellers, we are building a stronger Lazada experience that empowers consumers to shop smarter every day,” she said.

The objective is reflected in its formal recognition of the creator community as a pillar in Lazada’s ecosystem, which drives authenticity, engagement and consumer confidence beyond merely functioning as a marketing channel.

(left) CEO of Lazada Malaysia, Kaya Qin during the Gongxi Raya, Kongsi Sukses event at the Sheraton Hotel, Petaling Jaya, yesterday.

Around 100 digital creators were brought together in Gongxi Raya, Kongsi Sukses yesterday, alongside homegrown entrepreneurs, brand partners and community to explore the ways modern Malaysian success is built in ecosystems of shared trust and opportunities, 

The event, centred around candid discussions with industry players, was joined by four practitioners including Head of Sales, Marketing and Operations at Jean Perry Malaysia, Jimmy Sun; Founder and CEO of Christy Ng Shoes, Christy Ng as well as Exclusive Strategic Content Creator Partners of Lazada, Vickie Siah and Stella Boo.

For Sun, trust between a brand and its consumers is built over time through consistency, product quality and delivering what they expect every time they shop.

(left) Head of Sales, Marketing and Operations at Jean Perry Malaysia, Jimmy Sun.

“Working with Lazada helps us strengthen that trust at scale because consumers can find our official store presence, compare product information clearly and shop with greater confidence through a platform they can trust,” he said. 

Meanwhile, Ng said consumers today are more careful with every purchase, making authenticity and confidence an important matter to uphold.

“As a digital first brand, Christy Ng has grown by staying consistent in quality, listening closely to our customers and earning trust over time.

(left) Founder and CEO of Christy Ng Shoes, Christy Ng.

“That is why working with Lazada makes sense for us, it helps us show up in a trusted online environment where customers can shop our brand with greater assurance,” she said.

Throughout the year, Lazada Malaysia aims to continue championing the message that shopping with confidence is shopping with awareness, particularly as consumers navigate online risks such as scam and counterfeit goods.

 The brand also encourages Malaysian consumers  to prioritise trusted environments such as LazMall, buy from verified brands and sellers, check authenticity labels, review seller ratings and customer feedback as well as understand return and refund policies prior to purchase.